Meinrad C.Perler

History

Meinrad C.Perler, founder of Agriloro SA has always had a strong connection with agriculture. From a farming family, born and raised in the canton of Fribourg he moved at the age of 25 to Ticino to pursue a different kind of profession. In 1981 he decided to acquire the "Ör Estate," in the municipality of Arzo, thus returning to his roots. The estate is very old and is already mentioned in eighteenth-century documents as one of the most important vineyards in Mendrisiotto.

After its acquisition, the estate began a path of viticultural renewal initially based on the regional viticultural tradition, but then increasingly influenced by the passion for experimentation and innovation that Meinrad C. Perler has acquired over time and to which Reiner Zierock, a German agronomist and researcher who has worked alongside him for several years, made a significant contribution to the winery's viticultural and oenological approach.

A further great leap forward was made in 2002 with the purchase of the "La Prella" estate in Genestrerio, a village near Mendrisio. In both vine cultivation and winemaking, efforts are made to operate as much as possible using natural and respectful methods. Much of the production and almost all of the specialties are aged in barriques. An wine aging cellar in Mendrisio, carved out under the slopes of Monte Generoso, was also purchased in 1989.